A request before the action begins...

As you may or may not know, we have bigger plans for what this website will become in the near future.  As we near the time where we can execute that, there are several things we want to know that will help us deliver the highest possible value to you.  Fed day is a great day to see the evidence of just how fast and accurate our update process is.  We literally watch the movements of the MBS market in real time all day long, on a platform that offers more than 2 times more traffic of MBS trades than its nearest competitor.  Then of course, any time there is a relevant movement, we update you.   Bottom line, as far as timeliness and integrity of our data, we deliver the best and will keep doing so, but we want to deliver more.  To that end, even if you are not the type of person that would normally respond to such a request, we want to hear from you. 

Based on our statistics, we know how many unique computers click through to this message, and we’d like to get a response from all of those clicks.  The higher that response ratio is, the more content we can deliver for you, and the more quickly we can do it.  In other words, if we have a clear picture of where we stand with you, and what we might be able to do for you that would give you more of what you want, then we can pre-allocate the financial and temporal resources to deliver just that: more of what you want.  So look for a survey and an email address to be posted after the action dies down today.  Between now and then, to get your wheels turning, ask yourself what you would be doing to stay up to speed today if this site, all of the sudden, did not exist.  Where would you go and what would you do?

For now, buckle in for the ride that’s about 5 minutes away, and we’ll be back to these other topics later this afternoon.